What exactly is a QR code?

Here's a definition from Wikipedia:

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).


In comparing a QR code to a standard barcode, QR's are much more useful because they can store (and digitally present) infinitely more data…and interactive data at that: url links, video, geo coordinates, and text are just a few examples of what a QR code can do.

For us, the most exciting feature of QR codes is their universal usability. First and foremost, you can update your personal data anytime, anywhere - which means your medical info can be changed as you change. Also, rather than requiring an expensive and cumbersome hand-held scanner to scan and view the code, you simply hold your smartphone (with a QR reader app installed) up to the code and take a picture! Information is downloaded instantly to your phone and you're good to go.

Here at RuMe Inc., we are actively seeking ways to fuse our reusable consumer goods with this innovative technology, to provide affordable design-driven products that seamlessly integrate into your active daily (and digital!) lifestyle.

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